To qualify, you must be a member of the Spanish soccer team and have just won Euro 2008.  The grand total?  According to Machochip, 1,742 liters for the 23 players on the roster - the equivalent of 5,200 bottles.

Coors, Budweiser and Miller would all go bankrupt if they tried this with an American football team.  Those linebackers would be paid a beer truck alone, and then some.

Story via Machochip (H/T to With Leather).